Aura Theraphy

Briefing

The project begins with the challenge of conceptualizing an application focused on well-being in a general sense. I decided to narrow the focus to mental health.

I wanted to understand how people accessed counseling services from these professionals when needed, or the reasons why, in some cases, individuals did not seek help. To achieve this, I conducted user and market research to identify the issues and develop a proposal.

Problem statatement

Most users going through a poorly navigated grief process tend to be more vulnerable. Just when they take the step to seek help through digital means, they often feel a bit disappointed when reviewing professionals’ profiles and cannot see their certifications, thus increasing their concern about taking the first step. How could we help our users feel more secure when taking the step towards personalized therapy?

Project overview

For me, it meant creating simple designs intended for a wide range of people. Working with a color palette that conveys approachability without being visually overwhelming. Additionally, from the very beginning, the user would have secure access to both the app and certified professionals.

Goals

Designing a friendly and fun brand identity that is not intimidating. Creating a network of mental health professionals that includes their certifications and is also secure. This involves implementing data anonymization requirements through HIPAA certification or the Health Insurance Portability and Accountability Act. Additionally, OTP (One-Time Password) verification will be included for users when they register on the platform.

Process

The first stage of this project involved conducting preliminary research on mental health and what it meant for young adults.

According to the results of surveys and interviews, 75% reported experiencing the loss of a family member between the ages of 16-24. This has resulted in some of them not seeking help from a healthcare professional. In my findings for this project, I discovered that users had the perception that mental health services were intimidating and raised distrust because the applications were not entirely secure. Additionally, the profiles of professionals were not adequately verified. I concluded that these two points were the primary needs of the target audience based on my research.

Architecture Information

Architecture and interaction design provided a crucial foundation for creating a smooth, stress-free user experience. The sitemap demonstrates the app structure and taxonomy, and identifies the primary and secondary pages in the app. The user flow visualizes user movement throughout the application and ensures each path is streamlined and efficient. I created a task flow for the cost estimate tool in order to simplify the complexity of the feature, and to gain a birdseye view of how it fits into the larger flow of the app.

User Flow

Ana receives a call from Elsa, and they agree to meet at Ana’s house to talk. Elsa mentions that she still sees Ana as apathetic towards her studies and life in general. She suggests that Ana should consider seeking help from a professional because it has been a while, and she seems to be carrying the burden of unresolved grief. Ana agrees, as she has also noticed this and feels frustrated about it. She has reservations, but Elsa informs her that she has already seen and interacted with professionals on the app. Additionally, the app has good reviews, and the therapists are certified. Since Ana is also interested in learning more about how to approach this type of issue, Elsa insists that Ana should give it a try.